It's no secret that I love wine. Not only do I love to drink it (because trust me, I do), I love the history, process, marketing, everything about wine. The bulk of my undergraduate research was in wine geography, which produced a paper that got me invited to speak at a national geographer's conference in Vegas. I love wine. And I've fallen in love with Wine That Loves.

Oddly, I'm not in love with this wine because it's tasty, as I haven't even tried it. What I'm in love with is the marketing idea. Seriously genius. 

The bulk of Americans are intimidated by wine. They don't know how to choose a wine, serve it, drink it... each varietal has it's own specifications, and even after my years of, dare I say, research, many things still elude me. I've taken a wine drinking motto after the Life is Good motto. I drink what I love, and love what I drink. I try not to be too picky about the fact that I'm serving Sauvignon Blanc with grilled steaks or a yummy Norton with alfredo pasta. (I'd drink Norton with cereal for breakfast if no one where watching. Yum.) But this is largely because I'm comfortable with my choices, and many people aren't.

This is where Wine That Loves kicks in. The front of the bottle isn't muddled with vineyard names, growing regions, vintages, or varietal names. Nope, nothing confusing. Just what food the particular wine is paired well with. Freakin' genius.

Of course, the first thing I'm thinking is where are all those things, but for a lot of folks, what they should serve a wine with is all they care about, and this fab company has jumped right to that gun and fires it in your face. "Serve this bottle with pizza!" Can't get much more straight-forward than that.

So, I'm in love with this marketing idea. (Brought to you by the same brand-ers behind Walmart, Nissan, and McDonald's.) I just wonder if the wine is tasty...

{image credit: Wine That Loves}